WASHINGTON – At a salon in Rockville, Maryland, as a beautician carefully combed bleach through his beard and eyebrows, John Parks sat with the patience of a saint — St. Nicholas, to be exact. Parks was halfway through his annual transition from black-haired information-technology specialist to white-whiskered Santa Claus.
“It’s a little bit shocking every November,” said his wife, Nelly, 45, watching as her 40-year-old husband morphed into a centuries-old Christmas icon. “This isn’t what I bargained for when I married younger.”
But she knows the kiddies want their Santas with snowy beards. And she appreciates the extra $4,000 to $6,000 that Parks will pocket in appearances over the next several weekends. Mostly, she understands how much he enjoys getting his Kringle on.
“He loves it,” she said as the beautician crimped foil over her husband’s tresses. “It’s like he becomes Santa for a few weeks.”
Parks is one of a growing number of office workers, teachers and retirees — mostly on the stout side, usually bearded — who work up a little Santa sideline each year at this time. They have discovered that a certain body type mixed with an air of benevolent wisdom — profundity plus rotundity — can mean a month of lucrative holiday gigs.
Freelance Santas form the irregular Yuletide army that deploys to the countless company parties, home gatherings, school and nursing homes events that fill December. Not for them the workaday, full-time grind of the mall Santa. These are Santas on the move.
“I’ve already got more than 90 events lined up,” said Dale Parris, 65, a retired marine master gunnery sergeant who has just started his yearly holiday hopscotch around Virginia. He travels with Mrs. Claus (his wife, Trish), and at $135 to $175 an hour, they often clear $12,000 a season.
“I don’t sit in a chair at the mall,” said Parris, who weighs in at a jolly 120 kg and estimates he has invested more than $3,500 in his costumes. “A typical mall Santa is employed by a photo company, and they’re not making money on photos if you talk to a child for more than a few seconds. I like to spend time with each kid.”
Parris, who is a member of multiple Santa guilds, said the number of local freelance Santas has boomed in recent years thanks to social media and the ease of advertising on entertainment-booking sites like GigSalad and SantaForHire. He now has more than 100 freelance Santas on his local email list.
He has even been known to recruit them, accosting pear-shaped, bearded men at Wal-Marts and gas stations. “You ever thought of being Santa?” he will ask. “Sometimes, it’s ‘Hell no, I don’t even like kids. Why do people keep asking me that?’ “
Of course, there is more to being Santa than sporting a belly and sprouting a beard. Parks started getting into character a month before his date with peroxide. He has been listening to Christmas music for weeks on his morning commute from Silver Spring, Maryland, to Lockheed Martin in Arlington, Virginia. He got a flu shot, had his velvet suit cleaned and stocked up on children’s books to fill his satchel. He has read “‘Twas the Night Before Christmas” over and over, fixing it in his memory.
“I like to do a lot of research, find new stories to tell the children,” he said in the den of his Silver Spring home, where he keeps his St. Nick equipment stored in a massive wooden wardrobe.
Parks is a legacy Santa. His father performed the role for a passel of grandkids each Christmas Eve for years. When he stepped down, Parks’ mother asked her son to don the flimsy red suit and the cotton clip-on beard. It was when the children starting getting older and savvier that he knew it was time to invest in some proper Santa wear.
“About five years ago, I decided to step it up a bit,” he said. “I needed a better suit so they couldn’t recognize me so easily.”
He ordered a $700 custom Santa rig. (In the Santa world, there are two main suit styles to chose from: the “traditional,” with white fur down the front, and the “Coca-Cola” — made popular by Coke’s midcentury Santa ad campaign — with buttons instead of fur. Parks opted for traditional.) To help pay for it, Parks posted a Santa-for-hire ad on Craigslist and appeared at his first private neighborhood party. He walked in, the kids went wild and his stage fright melted away. A December routine was born.
He made enough to cover the suit and pay the rest of his Christmas bills, too. Over the years, he has upgraded to $400 black boots and committed to a real beard, even though it won’t be naturally white for a decade or two. He will dye it black again in January.
“Everybody wants the real beard now,” said Carol Turman, a local booking agent who keeps a roster of about 40 Santas for tree lightings, store events and high-end corporate parties. “The ones who get into it like that can stay real busy.”
Before suiting up for a job that involves hoisting hundreds of strange children into your lap, most freelance Santas submit to a criminal background investigation (“the perv check,” Turman calls it). They acquire liability insurance, which is available through the International Brotherhood of Real Bearded Santas. (Parks has the insurance but doesn’t bother with the background check because he had one to get security clearance at his day job.)
And they perfect a kind of hands-off posture. “You learn that whenever you’re holding a child, you want both of your hands visible in the photo,” Parris said. “You can’t be too careful.”
Sometimes, there are no kids at all. It was only Homeland Security staffers in business attire Thursday evening as Santa Jack Arthur marched into an office party, blowing “Here Comes Santa Claus” on his bagpipes.
Each December, Arthur, 72, and his wife and partner, Sharon “Mrs. Claus” Arthur, relocate from Pensacola, Florida, to a daughter’s house in Virginia to tap the local Santa market.
“You know, a good Santa can make five figures during a Christmas up here,” said Arthur as women in power suits milled about, openly admiring his glorious person.
Arthur is an operatic Santa, resplendent in a flowing, fur-trimmed velvet cape with a pipe-organ voice booming through a glitter-filled beard. He flew airplanes off aircraft carriers for 20 years and taught computer science for 20 more. “Mrs. Claus has put up with an awful lot,” he said with an elfish wink at his wife.
“I didn’t mind re-upping,” she said with a laugh. “This is a just a lot of fun.”
Like many freelance Santas, Arthur discovered his inner elf after he grew a late-life beard and started hearing cries of “Santa!” as he ran errands. A navy chaplain asked him to play the role at a children’s party and then, nine years ago, he invested $3,000 in two grand outfits from Adele’s of Hollywood and went pro.
This year, as usual, the pair is booked nearly every day of the month, often with multiple events. The schedule climaxes on Christmas Eve with five sneak-a-peek appearances at private homes. For $150, they creep into a living room with a prearranged bag of presents and begin setting them under the tree. The family’s littlest and sleepiest, ushered by a parent, peer in from the doorway.
The Clauses can work through excited whispers, but parents have an incentive to keep the kids fairly quiet.
“If someone jumps in and screams ‘Santa!’ we can’t ignore that,” Arthur said. “So we stay for a second 15 minutes to engage them, and that is twice the price.”
Parks’ first December gig was a Christmas meet-and-greet at a school. To get ready, he spent hours at a salon completing his winter switch from brunet-bearded self to white-whiskered elf. The reading, the carols pumped through the car speakers, trying on the red pants and the black suspenders. He seemed to swell with each new layer.
“You really do start to feel like Santa,” he said.
Finally, when the beautician removed the foil from his hair and beard, and he looked into the mirror, he not only felt like Santa. Santa was staring back at him.