Russians go wild for Japan ‘Lolita’ fashion festival

JIJI

Young Russians got excited at a two-day Japanese event in Moscow over the weekend that introduced aspects of Japanese pop culture, including “Lolita” fashion.

As part of the J-Fest event, a Lolita fashion contest was held. The winner was a 16-year-old girl who said she wants to visit Japan after she turns 18.

The event, held Saturday and Sunday, was hosted by the Japanese Embassy in Moscow.

Lolita fashion derives its name from late Russian author Vladimir Nabokov’s 1955 novel “Lolita.”

The Japanese trend is increasingly attracting Russian girls attracted by its beautiful garments, which resemble those in Western fairy tales.