Nintendo Co. began selling its Wii U home console in the United States on Sunday amid tight supplies and delays in implementing a new TV-viewing service, aiming to prove it can still succeed by marrying its hardware to exclusive software.

The first new video-game console put on the U.S. market since 2006, the Wii U will not initially offer the Nintendo TVii service that has been touted by the Kyoto-based company as one of its most appealing extra features. This feature will become available sometime in December, the company announced Friday, without providing specific details.

"The value of the Wii U goes well beyond day one," Reggie Fils-Aime, Nintendo of America Inc.'s president and chief operating officer, said in a statement. "Nintendo will be enhancing the Wii U experience with continuous updates and new services for Wii U owners."