Toyota named 10th best brand in worldwide rankings

JIJI

Toyota Motor Corp. ranks 10th in the Best Global Brands report for 2012 released by U.S. brand consultancy Interbrand, up one notch from last year.

Toyota was highest among seven Japanese companies in the world’s 100 most valuable brands, as rated by Interbrand.

The other firms in the seven included Honda Motor Co. in 21st place, down from 19th, and Canon Inc. in 30th, up from 33rd.

Coca-Cola Co. ranked first for the 13th straight year, followed by Apple Inc., which leaped from eighth place thanks to its popular iPhone smartphones.

To compile its rankings, Interbrand examines the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings, it said.

IBM came in third, followed by Google and Microsoft. South Korea’s Samsung Electronics ranked ninth.