Seven-Eleven plans Shikoku entry

Kyodo

Seven-Eleven Japan Co. will open new stores for the first time in Shikoku starting in the spring, aiming to expand operations in less-populated areas.

The firm said it plans to open 520 stores by February 2019 in all four prefectures in Shikoku.

Seven-Eleven Japan is expanding in rural and suburban areas now that the urban convenience store market is saturated.