Honda Motor Co. will set up a representative office in Yangon, the biggest city in Myanmar, company officials said Wednesday.
The automaker will start out by researching the motorcycle market in Myanmar, where annual sales are expected to rise to 3 million to 4 million units, according to the officials.
Over the medium term, Honda will consider local production of motorcycles, the officials said.
Honda will use the office to study details of the motorcycle market and conditions of public infrastructure.
The firm hopes to start imports and sales of motorcycles through local sales agents by the end of this year, the officials said.
Yamaha Motor Co. is also preparing to open a representative office in Myanmar.
Moves toward democratization are helping boost economic activities in the country.
Ito En expanding
Major soft drink maker Ito En Ltd. said it will set up liaison offices in Myanmar and Vietnam to invest and research in the rapidly growing markets.
Ito En, a top-ranked producer of green-tea products based in Tokyo, will open the offices in Yangon and Hanoi in November with plans to produce beverages for the two markets, a company official said Tuesday.