Sharp to launch 90-inch, $10,000 LCD TV in U.S.

Kyodo

Sharp Corp. will start selling the world’s largest liquid crystal display TV in the United States later this month, looking to strengthen its brand through sales of the 90-inch behemoth.

The Aquos LC-90LE745U, which is expected to retail at more than $10,000 (nearly ¥800,000), will be manufactured at the company’s plant in Sakai, Osaka Prefecture, Sharp said Wednesday.

The screen measures about 1.15 meters high and 2 meters wide, and can also display 3-D images. The company said it is targeting individuals who watch sports and music programs. “There were calls for a 90-inch model after the release of the 80-inch” set last October, a Sharp official said.

The manufacturer has been focusing on sales of large-screen TVs in overseas markets and said it holds a roughly 70 percent market share in the United States for sets larger than 60 inches.

In April, Sharp unveiled a new line of large-screen LCD TVs for the domestic market, but the largest of the new Aquos TV G series is 80 inches. The company is shifting toward the growing and more profitable LCD market.