Mizuho Corporate Bank opened a representative office in Yangon on Friday, joining the legion of domestic companies seeking to tap into Myanmar as it moves toward democracy.

Mizuho's move underlines the recent rush to enter a market previously isolated by economic sanctions imposed by the international community.

Myanmar's abundant natural resources, cheap labor and 62 million potential consumers make it an attractive investment target for Japanese companies. Only a few, however, managed to penetrate the market amid the U.S.-led economic sanctions.