Broadcaster launches first shows for smartphone, tablet PC crowd

Kyodo

A subsidiary of NTT DoCoMo Inc. on Sunday began offering the first TV channels aimed exclusively at users of smartphone and tablet computers.

Mmbi inc.’s Nottv service offers access to three channels of programming for ¥420 a month in the Tokyo and Osaka metropolitan areas and other locations.

Mmbi President Harunari Futatsugi said at a ceremony to mark the start of broadcasting in Tokyo’s Roppongi district that Sunday was just the beginning.

“We’re still a small medium but will make this bigger,” he said.

Mmbi, which provides dramas, live sports and news programs on its channels, plans to expand coverage nationwide, it said. Its parent, DoCoMo, is the nation’s leading mobile phone service provider.