OTA, GUNMA PREF. – Fuji Heavy Industries Ltd., the maker of Subaru brand cars, began full-fledged production Friday of a new sports car it codeveloped with Toyota Motor Corp.
The rear-wheel-drive vehicle, to be sold by Fuji Heavy as the Subaru BRZ from March 28 and by Toyota as the 86 from April 6, is manufactured at Fuji Heavy’s plant in Ota, Gunma Prefecture.
“We will continue to refine and grow the model into one that is loved by customers for a long time,” FHI President Yasuyuki Yoshinaga said at a ceremony held at the plant.
Toyota Motor President Akio Toyoda, who also attended the event, said, “It is a vehicle that would not have been realized if it were not by Fuji Heavy Industries and Toyota.”
Fuji Heavy had been producing light vehicles at the Ota plant until the end of February, when it switched to producing other vehicles, including the new sports car.