Sharp to focus on appliances, displays

Kyodo

Sharp Corp. will focus on making and selling home appliances, solar cells and liquid crystal display touch-screen panels for use at companies and schools in 2012, the 100th anniversary of the Osaka-based electronics giant, President Mikio Katayama said.

In a recent interview, Katayama, 54, said Sharp will set new priority areas as it tries to rebuild its finances from the battering it took during the global financial crisis spawned by the collapse of Lehman Brothers Holdings Inc. in fall 2008 and from the devastating earthquake and tsunami last March.

The company will strategically focus on digital appliances including TVs and mobile phones, as well as home appliances, solar cells, light-emitting diodes, and LCD panels for companies and schools, Katayama said.

Among those products, Sharp’s president said the touch-screen display business will be profitable because no other manufacturers have presented “a computer which can be used for meetings involving several people.”

Katayama said that Sharp will eventually sell several hundred million touch-screen displays for use at companies and schools and that an updated model will be on the market by March.