A new branch of shopping complex operator Lumine Co. opened Friday morning in Tokyo’s Ginza shopping district, where a number of major department stores vie with one another.
The store with eight floors above ground and two below opened about 15 minutes ahead of the scheduled 11 a.m. as a crowd of some 5,000 shoppers formed a long line outside.
The new Lumine store represents the first major push by the operator, an affiliate of East Japan Railway Co., to do business outside JR East station buildings.
Its tenants include clothing retailers stocking a wide range including luxury items, as well as garments bearing the labels of up-and-coming designers. Its food outlet mix has been also devised to meet a variety of consumer needs, including working women from the nearby Marunouchi business district shopping for precooked dishes and snacks, the company says.
The building’s floor space totals 11,300 sq. meters and it accommodates 107 tenants.