Suntory to sell blue roses overseas

Kyodo

The world’s first blue roses will hit stores in the United States and Canada in early November, with the aim of selling 300,000 of them in 2012, said its developer, Suntory Flowers Ltd.

The flowers will be sold under the brand name “Applause” by selected florists in North America. They first hit stores in Tokyo in 2009 for ¥2,000 to ¥3,000 each and became popular gifts, the subsidiary of beverage maker Suntory Holdings Ltd. said.

After selling 50,000 of the roses in 2010, the firm expanded sales across Japan, except for Okinawa Prefecture, last January, it said.