Ssecond of Two Parts

On one evening in March, a producer at NHK appeared on an online program that was being streamed live over the Internet by Nico Nico Douga to speak about her struggles navigating Japan's changing media scene.

"To be honest, we've been struggling and thinking hard about what kinds of programs we should make" because TV's role has changed with the rise of the Internet and social media, said Miwako Hosoda, a producer for the popular program "Close Up Gendai."