It's the season when cherry blossoms lure people to celebrate, with beer in their hands. But for Gary Bremermann, his beer is for a different cause — helping children cope in the aftermath of the March 11 disaster.
More than a month after the earthquake and tsunami rattled the Tohoku region, children in the severely affected northeast remain in dire need, and that has spurred Bremermann to round up his friends and other networks to organize a fundraiser where ¥100 from every bottle of beer sold benefits disaster relief operations catering to the educational needs of affected children in Tohoku.
"The core necessities for survival have been pretty much taken care of and we are now entering the second phase, where the focus will be on things such as support for the children in shelters and schools and providing them with something fun, enjoyable and stimulating," Bremermann, a Tokyo-based recruiter, said.