Leading supermarket chain Aeon Co. plans to hire more than 10,000 college graduates at home and abroad over a three-year period starting in fiscal 2011, sources familiar with the matter said Monday.

The plan is part of Aeon's strategy to accelerate its expansion in China and Southeast Asia and diversify domestically into nonretail areas, such as finance, as the retail market shrinks in Japan, they said.

The recruitment plan is the largest in the Japanese retail and service industries.