Ferrari has no plans to exhibit at the Tokyo Motor Show next December, partly due to the shrinking Japanese auto market, sources said.
The decision by the Italian sports car company will be a heavy blow to the Japan Automobile Manufacturers Association, the organizer of the biennial event, as it tries to rev up consumer interest in the show now that China has emerged as the world’s biggest auto market.
U.S. automaker General Motors will also skip the event, while Germany’s Porsche and Mercedes-Benz will take part along with France’s Renault.
While a Ferrari representative said the possibility of exhibiting at the Tokyo show is not zero depending on how the talks proceed with the organizer, the deadline to participate passed last November.
The previous Tokyo Motor Show in 2009 saw the number of visitors plunge by 56.9 percent from 2007, mainly because the 2008 global financial crisis deterred major foreign automakers from taking part.
As part of efforts to attract visitors, JAMA has switched the venue for the 2011 event to the Tokyo Big Sight convention hall from Makuhari Messe in Chiba Prefecture.