LONDON — Travelers flying between Britain and Japan are increasingly opting for indirect routes due to the recession and convenient transits, according to industry officials.

Travel officials have noted more people opting for flights requiring them to transfer in continental European capitals, with Finnair's flights to Japan via Helsinki proving popular.

"Over the last few years, JNTO has been promoting indirect flights with the airlines in the U.K.," said Koichiro Yoshida, director of the Japan National Tourism Office in London. "JNTO has noticed an increasing preference among clients to choose indirect flights between Britain and Japan.