Vanida Paipong, a 33-year-old noodle factory worker in Ubon Ratchathani, Thailand, will pay installments of 5,000 baht (about ¥13,600) a month on her 100cc Honda CZ-i motorcycle.

She bought the bike in February after her last Honda motorbike lasted 10 years, hauling friends and family over dirt roads, without needing much maintenance, she said.

"That motorcycle was worth every baht," said Paipong, who said the sticker price on the CZ-i was 38,000 baht (a little more than ¥100,000). "I was willing to pay a premium to buy a Honda."