A hit Chinese romantic comedy screened in movie theaters during China's New Year holidays is turning Hokkaido into a new tourism spot for Chinese travelers.
Chinese tour operators are already taking advantage of the latest Feng Xiaogang work, "If you are the one," offering weekly tours to locations featured in the movie, which immediately became a box office hit.
"We would like to use this opportunity to get more Chinese visitors to Hokkaido," said a Hokkaido prefectural official in charge of tourism promotion.