Communication with the public and employees is of strategic importance to corporate management today as companies' operations become more global, and people pay more attention to the social responsibilities of businesses, said participants at a recent symposium in Tokyo.
Japanese firms are globalizing their public relations operations as they expand their business worldwide while top executives need to make greater efforts at communicating with their employees, they told the audience.
Company executives in charge of PR and other experts were speaking at the Dec. 19 symposium organized by Keizai Koho Center to discuss changing aspects of corporate communication activities.