Japanese companies are taking advantage of the public's growing concerns about climate change to hunt for new business opportunities.
With the global fight against greenhouse gas emissions expected to be high on the agenda at the Group of Eight summit next month in Hokkaido, more firms are jumping onto the green bandwagon.
These include a company selling seedlings that grow into healthy flowers even under a blazing sun, a weather information company striving to improve predictions about when cherry trees will blossom and a mutual fund investing in enterprises contributing to lower carbon dioxide emissions.