Mitsubishi strikes deal with British Museum

Kyodo

Trading house Mitsubishi Corp. has agreed to a 10-year sponsorship of the British Museum’s permanent Japanese exhibition commencing this month, the central London museum announced this week.

Now officially renamed the Mitsubishi Corporation Japanese Galleries, the museum’s displays of Japanese culture first opened in 1990 and have since staged more than 40 exhibitions on Japanese themes, as well as undergoing a recent refurbishment.

“I am delighted that Mitsubishi Corp. has generously agreed to fund the galleries so the museum can ensure 5 million visitors a year have an opportunity to deepen their understanding of Japanese culture,” the museum’s director, Neil MacGregor, said.

“The new galleries provide an opportunity, unique outside Japan, to see the span of Japanese civilization in one place, from ancient archaeological artifacts to modern ‘manga’ (comic books),” MacGregor added, emphasizing the value the museum places on its “long-standing and substantial relations with Japan.”

Yukio Ueno, senior executive vice president of the trading house, expressed his delight at being given the chance to form a valued partnership with what he called an “internationally renowned museum of truly global significance.”

“Mitsubishi Corp. has had a business presence in London for many decades, and this opportunity has given us the chance to give something back to our host city by playing a part in bringing Japan and its history to London,” Ueno said.