A chain of aquariums in Europe has removed Japanese goods from its stores to protest Japan's latest whaling expedition.
The group Sea Life is also calling on Europeans to boycott all Japanese products in the runup to Christmas in an attempt to change Tokyo's mind over its contentious whaling program.
This latest hunt has, as usual, attracted much criticism in the British press and London is reported to be looking into lodging a formal protest with Tokyo.
Much has been made of the fact that this year's hunt in the Antarctic Ocean — which includes 850 minke and 50 fin whales — will also include 50 humpback whales for the first time since 1963.