Automakers are revving up efforts to reignite a passion for once-popular sedans after seeing consumer tastes shift over the past decade to minivans and sport utility vehicles.
They are now trying to revive demand for sedans by targeting the aging baby boomer generation and introducing a string of new sporty and luxury models.
Sedans were popular in the era of the asset-inflated bubble economy of the late 1980s. But following the downfall of the bubble in the early 1990s, sedans took a back seat amid consumers' shifting whims.