The 2024 grand prix winner was Zerogravity, a marine activity provider with a focus on accessible tours and accommodation.
LIFE / Travel
Mar 29, 2024
Japan Travel Awards promote inclusive tourism
While currently far from a global player, the Japan Travel Awards is filling a void for recommendations on forward-looking travel-centric organizations.
High-end tourism is becoming more about the kinds of experiences that Japan's lesser-known places can provide.
LIFE / Travel / Longform
Mar 25, 2024
Can Japan lure the jet-set class off the beaten path?
High-end travelers are looking for sustainability, wellness and adventure when they head abroad. Japan hopes to deliver in places other than Tokyo.
The Iconic Suite's bedroom features recessed lighting and corner windows with sweeping views of the Nagoya metropolis.
LIFE / Travel
Mar 2, 2024
Nagoya’s newest luxury hotel is full of hits and one big miss
The Royal Park Hotel Iconic Nagoya feels ready to deliver top-quality stays — but only if your budget can handle it.
Tokyo is filled to the brim with anime-related activities and attractions, but the best require a little digging to enjoy to the fullest.
LIFE / Travel
Feb 10, 2024
An anime otaku's blueprint to nerding out in Tokyo — and beyond
The first step to taking anime otaku-dom to the next level is to educate yourself on the history and evolution of the medium.
A photo shows a section of the Michinoku Coastal Trail in Miyako, Iwate Prefecture.
LIFE / Travel
Jan 31, 2024
1,000-kilometer nature trek helping Tohoku once again hit its stride
An area struck by disaster and rich in nature pins its hope on good reviews overseas to get the tourism sector thriving.
Kazuo Nozaki (left) played a central role in the establishment of the Tsuchinoko Expedition, and Kohei Michishita, executive director of Shimokitayama Tsuchinoko Park, on Nov. 27, 2023.
LIFE / Travel
Jan 19, 2024
Village revisiting craze of phantom creature for local promotion
A snake-like creature that can tell lies, swill sake and jump 2 meters high becomes the best hope for a community suffering from depopulation.
Instead of hoping seats are free and scrambling to find luggage space on the shinkansen, what if you could fly charter across Japan on your next trip instead?
LIFE / Travel
Jan 13, 2024
Can charter flights connect rich tourists with rural Japan?
The tours, which fly to cities in western, central and northern Japan, will be priced from around ¥1.5 million per person for a group of four people staying two nights.

Longform

Historically, kabuki was considered the entertainment of the merchant and peasant classes, a far cry from how it is regarded today.
For Japan's oldest kabuki theater, the show must go on