Boys in pink: Tapping the 'genderless' fashion market

Mar 18, 2016

Boys in pink: Tapping the 'genderless' fashion market

No stranger to barrettes, bows and beauty products, Instagram icon and model Genking is a proud flag bearer for “genderless” fashion in which young men adopt unequivocally feminine styles and challenge traditional norms. Although women around the world have taken to menswear in droves ...

The fashion scouts taking domestic underground labels global

Mar 18, 2016

The fashion scouts taking domestic underground labels global

Far from the flashbulbs of Tokyo fashion week, Yoshio Yokobori is juggling multiple roles — talent scout, cultural interpreter, dealmaker — in a quest to help foreign buyers navigate a labyrinthine design landscape and access Japan’s most exciting underground labels. Although Tokyo’s streets offer ...

Japan's cult brands get into character

Feb 27, 2016

Japan's cult brands get into character

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When the topic turns to “Cool Japan” and the various related efforts to capitalize on Japan’s indubitable cultural capital internationally, commendation — or more frequently the lack thereof — is easy to come by. The question of how Japan markets its own culture domestically, ...