Wines produced in Chile, Australia and other New World regions are gaining popularity among consumers in Japan due to their reasonable prices and eye-catching animal logos.
Honami Shiro, a 26-year-old company official in Tokyo who drinks wine on special occasions, says she likes New World wines because they taste great and are not that expensive.
"Since I'm not particularly knowledgeable about wine, I usually pick a bottle with a cute label," she says.