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Pocky goes for the gold with Brazilian Orange-flavored snacks

by

Special To The Japan Times

Let the race for clever marketing tie-ins with the 2016 Rio Olympics begin! Pocky’s newest limited-edition variety, celebrates one of Brazil’s biggest crops by merging citrus flavor and chocolate. Brazilian Orange (¥162) initially tastes a bit off-putting, the chocolate coating on the outside relies too much on the central fruit and ends up tasting like chewing gum. But, whether it’s down to some sneaky chemistry or learned appreciation, the more you eat the less off-putting each Pocky stick gets, with the pleasant hints of orange eventually replacing other artificial flavors.

It’s too early to tell if Pocky wins the gold on this one, let’s hope there’s a Brazilian coffee flavor in the works as well.