Monstrously cute dining in Harajuku
On Aug. 1, creative director Sebastian Masuda opened the Kawaii Monster Cafe, a curious place that brings Harajuku to life in storybook style.
Designed to look like you're entering the belly of a beast that "swallowed Harajuku whole," the space encourages you to eat your way out while exploring Masuda's fantastical version of the fashion mecca. Masuda is known for having a slightly twisted view of the kawaii (cute) aesthetic, and although he has designed and run his own brand, 6%DokiDoki, for nearly 20 years, he recently reached international acclaim after his work on J-pop phenomenon Kyary Pamyu Pamyu's music videos went viral. The cafe features a giant merry-go-round complete with melting creatures, ants on the walls and a bar caged in by glowing jellyfish legs. Guests are greeted by five mascot Monster Girls, who can help you choose between rainbow-colored pasta or pancakes swimming in syrup (full disclosure: I designed the mascot costumes).