H&M's big sister, COS, is here

COS, the high-end label owned by H&M, is taking its first step in Japan with a men's and women's wear boutique in Minami Aoyama.

To show that it's different from its fast-fashion sibling, the store is situated on the swanky Omotesando promenade and sports a mature brick facade. The brand is known for its no-nonsense, simple cuts and quality fabrics which produce looks that rival some of the store's luxury-label neighbors. COS is "Zen" to H&M's "party" and with prices akin to Zara, it is still affordable.