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Cupcakes and other treats make Magnolia Bakery worth lining up for

by Angela Erika Kubo

The newly opened Omotesando branch of New York’s Magnolia Bakery sells fresh cupcakes topped with a generous dollop of sweet buttercream frosting — a welcome reward after the long, long lines. The mini key lime cheesecake (¥880), baked with a graham cracker crust, and the chain’s popular banana pudding (¥680 for 10 oz [285 g] and ¥880 for 13 oz [370 g]) are worth a try too. “What our employees don’t know is that they’ll end up gaining 10 pounds,” jokes owner Steven Abrams. (B1F Gyre, 5-10-1 Jingumae, Shibuya-ku, Tokyo; 03-6450-5800; www.magnoliabakery.com.)/p>