In the seven months since its release, over 3.45 million F Style Mochi Ponyo treats have been sold in Three-F convenience stores, and they have become a trending topic of discussion on Twitter. Mochi Ponyo are custard-filled sweets wrapped in soft pastry made of rice flour. Expect to have a hard time finding one: They're so popular that fans snap them up as soon as they're restocked. In addition to the standard custard flavor (¥108), you can try matcha (powdered green tea ¥126) or limited-edition strawberry (¥120).