Does my bump look good in this? It's a question that plays on the mind of pregnant fashionista. Help is at hand thanks to new glossy magazine-style blogs aimed at expectant and new mothers more concerned with keeping up appearances than the hand-wringing of parents support groups.
At the vanguard is Romy & the Bunnies by Julia Restoin-Roitfeld, the model daughter of former French Vogue editor Carine Roitfeld. Inspired by the arrival of daughter Romy, Restoin-Roitfeld has given motherhood the Grace Coddington treatment with galleries of black-and-white shots of models and actresses looking fabulous pre- and post partum, as well as designer "must-haves" to keep mother and child up with latest trends.
Other upmarket U.S. sites include Rip + Tan, by fashion designer Jenni Kayne and The Glow, which offers "a glimpse into the world of inspiring and fashionable moms". Launched by Violet Gaynor and Kelly Stuart, who met at Elle.com, The Glow gets up close and personal with glamorous mums such as Zoe Buckman, British wife of former "Friends" star David Schwimmer, who is pictured relaxing in her New York apartment with no trace of baby Cleo's sick on her Chanel boots. Such is the site's success, a book, featuring mums from the major fashion capitals, is out next month.