Bring on the boys. London Collections: Men autumn-winter 2014 brought with it a new message to promote and a new voice to shout about it.
BBC Radio 1 DJ Nick Grimshaw was appointed ambassador for the menswear catwalk showcase, and the event — now in its fourth season — is re-branding Britain's capital as "London, Home of Menswear."
Fashion editors and buyers watched 2014 shows from more than 50 designers and brands, but the British Fashion Council, the nonprofit trade group for British fashion designers, also made a point of involving consumers. Grimshaw, 29, who presents the radio station's breakfast show, and roadtests foppish tailoring on nights out with TV presenter and British model Alexa Chung, is the ideal posterboy.