Toy. The word may well evoke images of flashy plastic gadgets, singing and dancing polyglot dolls and rainbow-bright furry aliens — particularly if you are under the age of 5.
But toys today are increasingly synonymous with sensory overload and so dazzlingly bright, noisy, active and try-hard clever that any sane adult in the vicinity would do well to reach for sunglasses and earplugs.
There is one special space, however, that defies such modern stereotypes; where adults can marvel at the quality of the designs while children and babies are equally enthralled: namely Tokyo Toy Museum.