Under the alias "Olga," the Japanese designer behind Etw.Vonneguet has long been part of the official Mercedes-Benz Fashion Week Tokyo, all the while challenging the institution by opening public auditions for models and welcoming anyone to her shows. This time she will break away from the official event to show a collection as part of the Shibuya Fashion Festival (2:30 p.m. on Oct. 19th; Miyashita Park in Shibuya-ku, Tokyo). The Japan Times talked to the pioneering designer to learn more:

What was your motivation to participate in the Shibuya Fashion Festival?

I always want to present my collections in an entertaining fashion, and Shibuya Fashion Festival is first and foremost about entertainment. I was looking for a different place and way of presenting my work and this just felt like a great way of approaching my show this time.