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Vivienne Westwood to design Virgin uniforms; American opens Flagship Check-In at JFK; Cathay upgrade fees

Punk aesthetic at Virgin

Virgin Atlantic has announced that the latest designer to be turning her hand to their uniforms is Vivienne Westwood.

The fiery British designer will be bringing her punk rock aesthetic to the signature Virgin two-piece, in a collaboration that will span the next 10 years.

The official announcement said that the designer would be going for “a futuristic look, which references her enduring interest in 1940s French couture cutting techniques as well as the Savile Row tailoring heritage.”

Westwood will be working with a selection of ecofriendly, recycled and recyclable fabrics to create the new uniforms, which will be worn by 7,500 employees, including cabin crew, pilots and Virgin Holidays employees.

Continuing with the “eco” theme, she’s also designing a collection of bags for the ground staff that will be made from unusual materials, including roadside banners and recycled brass.

While the new dress code won’t be implemented until 2014, the redesigned uniforms will be getting a soft launch on a July flight this year.

AA Flagship at JFK

Since May 1, American Airlines premium customers at John F. Kennedy International Airport in New York have been able to take part in an expedited and personalized check-in experience as American opened its third Flagship Check-In, following ones at Los Angeles International Airport and Miami International Airport.

Flagship Check-In offers customers a private experience with service representatives who can assist with a variety of individual travel needs and access to an expedited security line.

Customers eligible for Flagship Check-In include ConciergeKey members and first-class customers.

The JFK Flagship Check-In experience is located in Terminal 8 and is available daily between 3:30 a.m. and 11 p.m.

In addition to JFK’s new Flagship Check-In, American is providing an enhanced customer experience that focuses on the needs of premium customers, such as turndown service in American’s first-class cabins aboard all international Boeing 777 aircraft.

For more information, visit www.aa.com/newamerican .

Cathay upgrade fees

Cathay Pacific has launched a campaign to allow customers who purchased economy-class seats to upgrade to the premium economy class by paying a set additional fee.

The service will apply to its long-haul flights to 25 cities in Europe, Oceania, the Middle East and India, departing through Oct. 31.

The upgrade cost will be ¥20,000 for one way and ¥40,000 for round trip (except flights to Johannesburg, which cost ¥25,000 for one way and ¥50,000 for round trip).

To apply, passengers are required to call the airline’s reservation center at 0120-46-3838 by three days before the departure date after purchasing the tickets.

For more information, visit www.cathaypacific.co.jp .