It is a sartorial surprise of the most poetic variety. Robert Montgomery — artist, writer, fashion collaborator — turns around, slips off his coat and flips up the collar of his crisp white shirt.

And there, along the outer neckline, the words of a poem shift into focus, each letter neatly stitched in black thread: "The people you love become ghosts inside of you and like this you keep them alive."

The shirt is a typical piece among the creations of Each x Other, a new Paris-based label launched this month in Japan that celebrates the blurring of cultural boundaries between art and fashion.