American Airlines gets new look; KLM helps Iwate students; Korean Air campaigns

American’s new design

American Airlines unveiled its new design and logo last month, the latest step forward in the company’s ongoing journey toward building a more modern travel experience for its customers.

The new logo and exterior design for its planes made its debut Jan. 31 on American’s flagship Boeing 777-300ER aircraft. In addition, American plans to continue taking delivery of new planes this year as part of its historic orders totaling 550 new aircraft.

“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s chief commercial officer. “Our core colors — red, white and blue — have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”

American Eagle and the AAdvantage frequent flier program also received a makeover.

For more information, visit www.aa.com/newamerican .

KLM sponsors students

KLM Royal Dutch Airlines cooperated in a program between Japan and the Netherlands last month to bring students from Iwate Prefecture to the European country.

The airline sponsored tickets for students from Yamada-machi, Shimohei-gun, Iwate Prefecture, to visit Yamada’s sister city of Zeist. Yamada is one of the areas affected by the Great East Japan Earthquake.

On Jan. 7, the 11 junior high and high school students were welcomed at Narita International Airport and invited into the KLM aircraft for a tour.

In the Netherlands, they joined in several programs, including staying with local families and visiting the City Hall in Zeist, and in Amsterdam they visited the Japanese School and Japanese Embassy, where they strengthened mutual friendship with local people.

Upon departing the Netherlands, a tour of Schiphol Airport was organized by KLM staff from KLM headquarters. The students visited several facilities, including a business-class lounge and the Rijksmuseum branch in the airport.

The cooperation was one of KLM Japan’s corporate social responsibility activities.

For more information, visit www.klm.com .

Korean Air campaigns

In celebration of launching its new direct flight from March 31 between Tokyo and Honolulu, Korean Air is holding special campaigns on its website.

Through Feb. 28, one winner will be picked in a drawing to receive a free pair of round-trip tickets in economy-class between Narita International Airport and Honolulu International Airport departing March 31.

Another campaign will run through March 31 for people who buy a ticket for Flight KE001/002, operated from March 31 to May 6. Winners will get a chance to receive a special prize, such as a Montblanc pen, model airplane or a pair of teddy bears. Winners will be decided by lottery.

For more information and to enter, visit www.koreanair.com .