"Made in Japan" is a such a simple phrase, yet it instantly evokes an image of exceptional design and high-quality production. Japan today is known for creating some of the most stylish, innovative and whimsical products in the world.

Tokyo-based architect and writer Naomi Pollock spent the last two years immersed in Japanese product design, conducting hundreds of interviews and reviewing countless products. In a recent interview with The Japan Times, she talks about her new book and what she finds so exciting about product design in Japan.

You're an established architecture critic who has helped bring Japanese architecture to the world through your reports in Architectural Record and other international publications. Why this switch to products?