Beard. What sort of name is that for a restaurant, least of all one serving French-inflected food? And what chef would have the word daubed in orange paint across his front door, on the diagonal no less? One with a quirky sense of humor, of course. And, obviously, one who sports facial hair.
Shin Harakawa, it is fair to say, is not afraid to do things a bit differently. You can tell by his choice of location. Beard sits on its own in a quiet residential area close by the Meguro River but a considerable walk from the nearest main street and even further from the buzzy bright lights of Naka-Meguro.
It's as if he is aiming to create his own neighborhood where one does not yet exist. Who knows, that might happen. Harakawa has certainly put together the kind of easy-going, welcoming local bistro hangout that most people would love to have close by their homes.