The Reality Show, a Tokyo-based bilingual glossy magazine, is nothing like the TV genre it borrows its name from.

Or is it? For the photo shoots, a select crew of tastemakers — Japan's newest young generation of fashionistas — are given items from a luxury brand to mix with pieces from their own and friends' wardrobes. Surely that's a splice of fashion fantasy with spontaneous reality?

The lineup of models includes some already well-known names, such as young superstar actress Kiko Mizuhara and DJ Mademoiselle Yulia; while others, such as Yu Akimoto (pictured), who works at fashion boutique Faline in Harajuku, are plucked from seeming obscurity.