Yukio Saito, 75, is the Chair of the Japanese Association for Suicide Prevention and CEO of the Japanese Federation of Inochi-no-denwa (Lifeline), Japan's first and largest telephone counseling service. For the past five decades, Saito has been educating the public and lobbying relentlessly to bring an end to Japan's shockingly high suicide rate, which is one of the highest among developed countries. From 1977, the number of suicides in Japan increased steadily until 1998, when suicides claimed one life about every 20 minutes. It took Saito four decades and the publication of more than 40 books on suicide to convince the Japanese government to start paying attention to these numbers. Finally in 2001, Japan's first national suicide-prevention policy was enacted. Still, 2003 turned into an especially tragic year as 34,427 people- about 70 percent of them men — took their own lives, bringing the nation's suicide death toll to a new peak, with one about every 15 minutes. As time is running out for more and more people, Saito does everything in his power to keep reaching out.

Every day is precious. It might be our last one. Or it could end up as the final day for a loved one. Make it great!

Talking is the most effective coping mechanism. Opening one's mouth is a way to open one's own heart, and the listener's heart, too. Everyone has the power to cope if they express their feelings.