Jacobs Tokyo flagship: great styling, inside and out
The opening of the new Marc Jacobs' Tokyo flagship may have been on hold for several years, but it's finally come through with enough buzz to put a bee to shame.
With the new location in Minami-Aoyama, the shop is housed in an American Institute of Architects award-winning building that at night resembles a glowing lantern. Inside, displays pay homage to American designer Marc Jacobs' slapstick-glam aesthetic — giant tropical fish tanks line the staircase, and a wall showing off "Bang," his new men's fragrance, reveals a coy and naked Jacobs cuddling the perfume bottle. There are three floors — menswear in a cozy space in the basement, accessories on the main floor and womenswear rounding it out on the second floor.
Jacobs is a notorious multitasker, designing for Marc by Marc Jacobs and Louis Vuitton on top of his namesake line, so he was too busy to make the opening. But in his stead, super celebrities such as TV personality Junichi Ishida and model Rinka (pictured) graced the opening ceremony on Dec. 2.