24 Issey Miyake
The bread-and-butter creations of many of today's high-end brands are their lower-priced, low-end lines and collaborations, which have been rolling out in spades since the recession dropped its bomb on fashion (take a look at Comme des Garcons' Black and Jimmy Choo for H&M, as recent examples).
Issey Miyake Inc., though, is taking an entirely different approach, albeit in a completely why-didn't-anybody-else-think-of-this-before? type of way. Instead of introducing a completely new low-end line, it has brought together existing lower-priced pieces from several of its main lines and is selling them in one boutique — 24 Issey Miyake. This carries select items from the Pleats Please and Me collections, as well as a few original 24 Issey Miyake pieces.