The world of fashion is no stranger to an excess of marketing hype surrounding creations with a singular lack of substance, and Tokyo is no exception.

Now Theatre Products, a prime example of a fashion brand that is talking loud but not saying very much, is the subject of a three-week-long exhibition starting Jan. 12 at Shibuya's Parco Museum.

While the label can boast of a pleasing aesthetic, slick promotion tactics and some high-profile champions, its designs, and the shows in which they are presented, don't come anywhere near doing justice to the peripheral elements.