Pret-a-porter a la Paris
An arresting advertising campaign and highly desirable accessory line is winning Parisian womenswear brand Paule Ka more and more fans in Europe, and the brand is seeking to capitalize on its success at home with the opening of a flagship store in Tokyo's prim and proper fashion enclave of Ginza.
The brand is perhaps best known for its chic, sleek and slinky footwear, but the word in Paris is that Paule Ka has of late been gaining increasing acclaim for clever but classic interpretations of seasonal trends seen in its pret-a-porter line. Both ranges are on display in their full glory at the brand new two-story store just across from the Coach store on Namiki Street. With an understated smoke-gray exterior, the store boasts a classy-gray and yellow interior with white marble flooring specially imported from Tuscany - a fitting setting for the classy creations displayed on the shelves and racks here.