Peach John has been providing women with sexy and cute lingerie via its catalog and retail business since 1994. Leading this company, which had sales of 16 billion yen last year, is President Mika Noguchi, a woman who is not afraid to bare her true feelings.

First and foremost, I am a mother. I'm in my element as everyone's mom, not only to my four kids of 18, 17, 8 and 2 but also to my mom, to my 300 employees, and to my friends. They all lean on me, but I don't feel any weight or pressure from them. I love giving them a lot of attention, presents and whatever they need. This is what I was born for.

I wanted to avoid commuting on crowded trains so I started my company. I figured that was the only way I could sleep in and still make money: I had to be the president! On the other hand, all my poor employees have to suffer on those trains so I really appreciate them. Gosh, I should pay them more as soon as possible!