It used to be that Japanese consumers tended not to spend a great deal on their homes. Over the last decade or so, however, that has changed, and firms like Bals Corporation have proved extremely successful at selling the notion of home improvement to Japan.
The publicly traded firm is behind the Franc franc brand and operates over 90 stores, including two in Hong Kong, and is heralded as a model business in the Japanese retail industry.
Bals Corporation's latest venture is Bals Tokyo, a lifestyle brand with the mission of "Proposing a Stylish Life for the Upper-middle Class."